I’ve tried to make it as definitive as possible and included numerous examples, but the more you study this subject, the more you will find. In this article, I’ve collected and summarized the emotions and concepts associated with the six basic colors, plus black and white.
Like most things related to design, these aren’t rules set in concrete but rather one more tool that you can use or intentionally violate to deliver your intended message. Knowing that blue signifies knowledge may help decide the color of a library’s logo.
By knowing that red and yellow are the most visually attention-grabbing colors, you might design a better billboard. While there are many, many factors that come into play when coming up with a design’s color, this should certainly be one of them. Some colors can have different meanings, even opposing meanings, based entirely on context and application. Certain associations are specific to a country or region, while others are universally recognized-being rooted in human anatomy or observable natural phenomena. There is a large array of emotional responses that are associated with colors. Rich in meaning and purpose.” – Faber Birren “The subject of color seems to have almost endless ramificationsĪnd to touch upon life in almost every quarter, for color is rich in lore,
